Lynne Macolini

The short answer is: usually no. In most cases, you do not need a special license or certification to become a travel advisor. However, there are three terms that often get confused: licensing, certification, and education. Licensing refers to legal requirements. While travel advisors generally do not need a personal travel advisor license, some states require travel agencies to register as a Seller of Travel. Currently, California, Florida, Hawaii, and Washington have Seller of Travel...

In today's travel industry, advisors have access to more supplier training than ever before. Webinars, online certifications, virtual events, and supplier portals provide valuable information at our fingertips. But there is one thing technology cannot fully replace: personal relationships. When advisors meet supplier representatives face-to-face, conversations go beyond product knowledge. Advisors gain insights into upcoming developments, learn how suppliers support travel professionals, and...

Most travel advisors understand the value of supplier training. Learning about destinations, resorts, cruise lines, and travel products helps us better serve our clients. But some of the most valuable lessons in this industry come from something training alone cannot provide: relationships. The travel industry is built on connections. Strong relationships with supplier representatives can help advisors gain insights, solve problems more efficiently, and better match clients with the right...